Merchandise Design | Packaging Design
3D Render: Camskys | Photography: Martin Huang | Procurement: Tiana Collier + Jessica Lauren | Music: A-muse Project
This special edition of A-muse Project's first EP; Opalescent was a special reward for supporters of our Indiegogo crowdfunding campaign. We wanted to bring this vision to life for our fans and supporters, without whom we couldn't have made this EP happen.
Taking inspiration from the intricate albums full of collectible goods found in the lucrative K-pop industry, the box itself is covered in soft gradients and thin lines imitating the contours of precious stones. It included a holographic zip pouch, an exclusive multi-tiered keychain, an A5 photobook, wide cheki, x2 signed photocards, x2 double-sided A5 postcards and a fold-out A4 poster, as well as a card sleeve containing the CD itself.
The concept of 'Opalescent' draws analogies between the multi-coloured sparkle of opals and the different sides of the self. As an Australian idol group, we also wanted to pay homage to our Aussie roots, as a country renowned for high quality opals. The EP was designed as a journey through the different facets of ourselves, the sounds and lyrics are reflections of our personal sentiments and identities, as individuals and as a group. I have also designed the accompanying visuals and merchandise carefully with these sentiments in mind.
Unbox Opalescent: The Special Edition
Digital Mockup by Camskys
